1. Do not panic! Begin making a flyer that includes clear picture of dog, name of dog, height/weight/breed description. Make sure there is info on how to contact you - a reward is optional - people who are going to help will help regardless of a reward.
2. Call local shelters, animal control, rescues, and vets
3. Visit local shelters, animal control, rescues, and vets with flyer
4. Post it on local community boards, social networking sites, etc.
5. Make sure the microchip info is up to date - old phone numbers & emails make it difficult to track you down.
6. Get out there and look - your dog recognizes your voice.
7. Place an ad in the newspaper.
8. Contact the shelters, animal control, rescues, and vets again - they have different schedules and they may not be posting the info for everyone to find.
A new idea that I've just come across is this: www.lostpetcards.com
I don't know what the cost is, but you fill in the info and then can have postcards sent out to people within your zip code with your dog's pic on it - what a neat service.
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